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New layouts, new brands provide a lift.
October 26, 2010
By: TOM BRANNA
Editor
In an effort to boost traffic and sales, Lord & Taylor revamped t its main-floor beauty department with a new look and a more inviting and visually engaging layout. About 3,000 square feet were added to the beauty floor, which now totals 12,500 square feet. Five brands have been added to the store — Bobbi Brown, Laura Mercier, Mario Badescu, Fusion Beauty and Molton Brown — and 11 vendors have been upgraded to shop-in-shop installations. Another feature is an Allure pop-up shop, whi...
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